Welcome to Mythic Swords UK. As a UK-headquartered enterprise, the protection of your privacy and personal data is a matter we address with the utmost seriousness. This notice articulates your rights under the General Data Protection Regulation (GDPR) and describes the measures we implement to manage your data in a manner that is responsible and secure.

1. Identity and Responsibility

Mythic Swords UK acts as the Data Controller in relation to your personal data. This designation signifies that we determine the purposes and means of its processing. We undertake to handle your personal information in a manner that is lawful, fair, and transparent.

2. Justification for the Processing

We limit data collection and use to instances where a lawful justification is in place. The principal grounds for processing your information are as follows:

  • Performance of a Contract: When an order is placed, we must handle specific data—such as the purchaser’s name, delivery address, and payment information—solely for the purposes of fulfilling the purchase agreement.
  • Legitimate Interests: We process personal data to further interests that are not overridden by the interests or fundamental rights of the data subject. For instance, we analyse website traffic patterns to enhance site functionality, detect and mitigate fraudulent activity, and manage internal administrative operations.
  • Consent Management: Before utilizing marketing communications or setting optional cookies, we will obtain your clear, affirmative consent. You may retract that consent whenever you choose, with no impact on your existing arrangements.

3. Rights Under UK GDPR

The UK GDPR confers comprehensive protections regarding your personal information. The following summary outlines the principal entitlements you may exercise:

  • Prior Notification: You are entitled to understand the purposes, legal bases, retention periods, and recipients of the personal data we collect. The current document, in conjunction with our Privacy Policy, satisfies this obligation.
  • Data Access: You may submit a Subject Access Request to obtain a complete copy of the personal data we maintain, enabling you to verify its legitimacy.
  • Data Correction: You may request the amendment of any inaccurate or incomplete data, ensuring that data reliability is assured.
  • Data Deletion: In circumstances where continued retention is no longer justified, you may seek erasure of your personal data, in accordance with the Right to be Forgotten.
  • Restriction of Processing: Under specific conditions, such as the contestation of data accuracy, you may request that we limit the processing operations to storage only, pending a resolution of the dispute.
  • Right to Data Portability: You have the right to obtain your personal data in a commonly used, machine-readable format, enabling you to move it to another service with ease.
  • Right to Object: You may object to the processing of your data when it is used exclusively for direct marketing or when the processing is based on our legitimate interests.

4. How to Exercise Your Rights

To exercise any of the aforementioned rights, please reach out to our support team. All requests will be addressed within the statutory one-month timeframe.

5. Your Right to Complain

Should you have any issues regarding our personal data practices, you are entitled to submit a complaint to the Information Commissioner’s Office (ICO), the UK’s independent authority for protecting information rights.

6. Data Security and Privacy

We have implemented robust technical and organisational measures to safeguard your personal data against inadvertent or unlawful loss, access, or misuse. Your information is shared solely with vetted partners, such as our logistics and payment processors, to fulfil your order. All such partners are contractually bound to uphold equivalent data protection standards.

7. Contact Us

If you have any questions about this GDPR Policy or your personal data, please contact us.

  • Trade Name: Mythic Swords UK
  • Phone: To Be Finalized
  • Email: contact@mythicswords.co.uk
  • Business Hours: Monday to Friday, 09:00 AM To 05:00 PM (GMT+1)
  • Support: Live Chat available 24/7
  • Address: 49 Trafalgar Sq, London WC2N 5DU, UK